In Kenneth Kobre’s book, he quotes Larry Dailey, a picture editor with MSNBC’s online edition: “A good picture for MSNBC is like an icon,” he said. “It makes you click through, but it is not necessarily a good piece of photojournalism.” (p. 253)
I understand that the fine-tuned technique of creativity and lighting in photography don’t necessarily work on the Web, where quality is lower. But I find it hard to believe that images like those taken in a “A place unseen,” (p. 140) – where you have black-and-white images with small, important details — wouldn’t be beneficial to a reader on the Web. Although the very fact that they are in black-and-white works against them in our color-savvy world.
For instance, the sky in the “Cotton choppers in Sherard, Mississippi, 1992″, the photo in the upper left hand corner, tells such a story. The clouds, the tones, the texture all give it a rumbling, pent-up, serious quality. Would that be picked up on the Web?
Sound slides, or large photo stories, might be the solution to this “click-thru” mentality of Web photos. Take a look at the winner of the National Press Photographer’s Association picture story winner. The shadows in the sewers and the children’s habitats give those photos their sadness. I think the Web looks pretty good here. The raw emotion of the drug-addicted children carries through, almost beyond the medium. But it’s a photo story, and it’s primary design isn’t to be a Web image.
So what becomes of stories like Annie Wells diary of her breast cancer treatment? Or the story about “Glimpsing the goths?” Will those kinds of images, which weren’t originally shot for Web, vanish into obscurity as we shoot images that people are meant to “click through?” My concern is that Web photography overtake good photojournalism.
Not to get all passionate about Soundslides, but after taking a quick perusal around some online Web pages, prompted by Kobre’, I realize that the photo story, set to audio or photo-solo, might be the Web’s last hope for quality photojournalism. The smaller, still images set next to stories are boring or posed. You could easily click through them. Gone is the appreciation for time-of-day, quality lighting, as mentioned by Kobre’ on page 243. The lighting – whether it’s soft morning tones or golden late afternoon rays – isn’t as important for the click-able image, at least to my eye, as the image doesn’t have to be as high resolution and quality. The color balance will therefore be less intense. Which, not to harp on simplicity, but controlling the lighting really makes a photo. Take a peek at page 246 in Kobre’, where the girl is jump roping against the golden-lit wall, complete with her crisp silhouette.
So I guess I’m left wondering if we’ve got to have a separation between Web and photojournalism? Newsroom budgets sure aren’t going to allow for it. I worry that the real cream-of-the-crop photos won’t make their way online, as photojournalists could run them in print and pick their second-rate “click-throughs” as the Web image. And if the low-quality image really does impede us, then we’re going to need to use more Soundslides to get the visual across.